Anti-Drugs Campaign 2023

Promotion truck:

Love Our Life - LOL Party 2023

It's Fun Day! Love Our Life- LOL Party 2023 will take place at West Kowloon Cultural District during the weekends on 18 and 19 November. This year, the Narcotics Bureau mascot Mai Jai brings to you a vast array of splendid activities and numerous photo spots in the venue featuring the Mighty Cat and his friends. Come to the Party and win limited souvenirs of Mighty Cat!

Anti-drugs animation / video:

Brand new anti-drugs publicity animations and videos will be broadcasted at social media platforms to disseminate anti-drugs message!

Promotion truck:

The Anti-Drugs Promotion Truck visited different hotspots across the territory between 2023-09-24 and 2023-10-08. The Promotion Truck this year featured the Narcotics Bureau mascot ‘Mighty Cat’ in the outer space, who promoted anti-drugs messages to the local communities. Visitors had the chance to try the latest addition to the collection of mimicked drug scent and learnt about the characteristics of different drugs. They also viewed the 3D hologram projection which illustrates the health hazards caused by drugs. In addition to acquiring exquisite souvenirs, visitors could also get a free personalized 3D magnetic photo by completing the ‘Drug Knowledge Quiz’ provided onboard.

Love Our Life - LOL Party 2023

The Narcotics Bureau proudly presents Love Our Life- LOL Party 2023

It's Fun Day! Love Our Life- LOL Party 2023 will take place at West Kowloon Cultural District during the weekends on 18 and 19 November. This year, the Narcotics Bureau mascot Mighty Cat brings to you a vast array of splendid activities and numerous photo spots in the venue featuring the Mighty Cat and his friends. Come to the Party and win limited souvenirs of Mighty Cat!

LOL Party 2023 provides various exciting activities include: anti-drugs-themed game booths designed and manned by the Leadership Institute on Narcotics (L.I.O.N.) mentees, stage performances by a drug rehabilitant band, buskers, a cheerleading team and the Police Dog Unit, fitness demonstration on HIIT and rope skipping*, a sharing session on positive values by experts, etc. The Party also features a book signing event* of the renowned local author Ms. MA Chui-lo with 50 copies of book^# to be given to registered participants free of charge. Last but not least, the Party also closes with an amazing drone show over the Victoria Harbour on the first day.

The Party is free of charge, come join us and have fun with your family while learning how to maintain positive values in the fight against drugs.

Date and Time	2023-11-18 (Saturday) 12nn – 7pm 2023-11-19 (Sunday) 10am – 6pm
Venue	Harbourside Lawn (East), Art Park, West Kowloon Cultural District

Programme Schedule:

2023-11-18 (Saturday) 12nn – 7pm – Anti-drugs exhibition booths and motion games
1:00pm	Band Music Performance by The Society of the Aid and Rehabilitation of Drug Abusers
2:00pm	Booking Signing Event of Ms. MA Chui-lo * (50 copies of book will be distributed^#)
3:00pm	Rope Skipping Performance and Experience*
4:30pm	Opening Ceremony (including performance by cheerleading teams)
5:00pm	Busking Performance
6:30pm	Drone Performance

2023-11-19 (Sunday) 10am – 6pm – Anti-drugs exhibition booths and motion games
2:00pm	HIIT Workout Experience*
3:00pm	Police Dog Performance Show
4:00pm	Sharing Session on Positive Values (psychologists, rehabilitated abusers and university students will discuss how young people could cope with difficulties and pressure)
5:00pm	Busking Performance

For registration, please visit: https://www.idea.gov.hk/hkpf-nb/lolparty2023

* Prior online reservation required. Quota limited, first-come-first served.

^# One registered family is entitled to only one free copy of the book.

Anti-drugs animations and videos

A new series of anti-drugs animations and videos will share anti-drugs tips and be broadcasted on different social media platforms. Stay tuned for the new videos! Click on the direct links below if you wish to watch the clips again.