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The Public Relations Wing (PR Wing) liaises extensively with various sectors of the community to promote the professional image of the Force, and collaborates with different media and malls regularly to garner public support. Three promotional videos and one exhibition launched recently were all well received by the public. PR Wing will continue cooperating with the three local free-to-air TV channels in the coming half year, endeavouring to promote community policing through connecting the society for garnering public support.
Guarding Our City with Faith: the Prequel
Debuted on June 24, the Prequel recorded a reach of over 172 million from the Force’s social media platforms and various media. Over 17 000 followers were gained on the Force’s social media platforms after the release, reflecting that the production is effective in attracting public attention and facilitating the Force in promoting its professional image and latest messages.
Offbeat 120s
The Force’s infotainment programme Offbeat 120s also attained a remarkable viewership achievement. Since its release in November 2022, the programme has recorded a viewership of 4.8 million, meaning that 6.5 out of 10 Hong Kong citizens have viewed it. In total, the programme has accumulated 61 million views. Being broadcast also on the Force’s social media platforms, the programme has reached out to around 6 million people, showcasing the Force’s mass support and public affirmation.
Profession Impossible
In the new series of the Force’s reality TV show Profession Impossible, the two Recruitment Spokespersons join hands with former Miss Hong Kong to experience professional training from the Volunteer Secondary Duty Cadres. The show has effectively promoted the Force’s positive image by reaching out to over 5.2 million viewers both online and offline and through promotional videos.
Second station of GCA Roving Exhibition
The second station of Good Citizen Award (GCA) Roving Exhibition was held in One International Finance Centre in Central between July 10 and 16. The theme of this station was nostalgic cinema, implying that good deeds of good citizens were being shown around us every day. Visitors could learn about how the awardees assisted the police in fighting crime and inherited the spirit of helping others. There were some attractive spots for citizens to pose for photos, including the nostalgic theatre box office and four large sculptures of the Good Citizen Alliance. There was also a GCA quiz game where visitors could receive souvenirs upon completing the challenges.
Two awardees of GCA were invited to be voluntary helpers for this exhibition. Their personal sharing was very inspiring. It was not difficult for one to become Good Citizen. As long as one was willing to go the extra mile and keep the good spirit of staying vigilant and being helpful, one could help others and bring positive energy to society.
The third exhibition will be held at MOKO in Mong Kok between September 2 and 8. The Good Citizen Alliance and other Force mascots will show up. Please stay tuned.
